Become a Freelance Digital Strategist: Ultimate Guide
Are you considering becoming a freelance digital strategist? It can be a great way to start your independent career, but knowing what to expect is essential. In this article, we’ll guide you through the basics of becoming a digital strategist, including how to set up your freelance business and find clients. We’ll also share tips for staying organized and productive as a freelancer. So whether you’re just starting or looking for ways to improve your freelance business, read on for all the information you need!
Learn how to obtain self-employment insurance in your field:
Freelance Disability Insurance | Freelance Ghost Insurance | Freelance Workers Comp Insurance | Freelance Critical Illness Insurance | Freelance E&O Insurance | Freelance Airbnb Host Insurance | Freelance Commercial Auto Insurance | Freelance Commercial Property Insurance | Freelance Utah Home Insurance | Freelance Amazon Flex | Freelance Carpet Cleaning Insurance | Freelance Window Cleaner Insurance | Freelance Pressure Washer Insurance | Freelance Electrician Insurance | Freelance Mechanic Insurance | Freelance Junk Removal Insurance | Freelance Bartender Insurance | Freelance Hair Stylist Insurance | Freelance Barber Insurance | Freelance Taskers Insurance | Freelance Web Designer Insurance | Freelance Doordash Driver Insurance | Freelance Uber Driver Insurance | Freelance Plumber Insurance | Freelance Writer Insurance
What is a Digital Strategist?
A digital strategist is a professional who helps businesses and organizations plan and execute their digital marketing efforts. In other words, they help companies determine how to use the internet and other digital platforms best to achieve their business goals.
Digital strategists typically have a marketing, advertising, or public relations background. However, in recent years there has been an increasing demand for strategists with experience in web design, web development, and user experience (UX) design. As the internet has become more complex, so too has the process of creating and implementing effective digital marketing campaigns.
What Does a Digital Strategist Do?
Digital strategists need to understand traditional marketing principles and how they can be applied to the digital world. They also need to be up-to-date on the latest trends and best practices in digital marketing. In addition, strategists must be able to communicate with clients and marketing team members effectively. Finally, they must also be detail-oriented and highly organized to manage multiple projects simultaneously.
Digital strategists specialize in planning and executing effective digital marketing plans. They deeply understand traditional marketing principles and how they can be applied to the digital world.
Top 5 Skills You Need to Succeed as an Online Digital Strategist
In today’s economy, more and more people are choosing to freelance. And why wouldn’t they? Freelancing allows you to be your boss, set your hours, and work from anywhere worldwide. But while freelancing may seem like a dream come true, it’s not for everyone. To succeed as a digital strategist, you need to have a unique mix of skills. Here are 5 of the essential skills you’ll need:
1. Strategic Thinking
Thinking strategically is perhaps the most crucial skill any digital strategist can have. After all, your job is to help businesses achieve their goals by developing and executing creative digital marketing campaigns. You need to see the big picture and understand how all the pieces fit together.
2. Creativity
A successful digital strategist can think outside the box and creatively solve problems. With so much competition online, capturing people’s attention and standing out from the crowd is essential.
3. Organization
You’ll wear many hats as a freelancer and likely work on multiple projects anytime. That’s why it’s essential to be organized and efficient in your career. This role’s ability to juggle multiple tasks and meet deadlines is critical.
4. Flexibility
In today’s ever-changing digital landscape, it’s essential to be flexible and adaptable in your work. What works today might not work tomorrow. You need to be able to pivot quickly and adjust your strategy as needed.
5. Technical Expertise
While you don’t need to be a coding expert, it is essential to have a strong understanding of the technical aspects of digital marketing. This includes everything from website design and development to SEO and social media management and marketing.
If you’re considering becoming a brand strategist, ensure you have these five essential skills first! With so much competition, setting yourself apart from the rest is necessary with your strategic thinking, creativity, organization, flexibility, and technical expertise. Only then will you be able to build a successful career in this field!
Top 5 Steps to Starting a Digital Strategist Freelance Business
In recent years, there has been a growing demand for digital strategists. As more and more businesses move their operations online, they need someone to help them navigate the often-complex world of digital marketing. If you have a background in marketing and are looking to start your own business, becoming a digital strategist could be an excellent option. Here are five steps to get you started:
1. Define your niche.
The first step is to identify your niche within the digital marketing landscape. For example, do you want to focus on SEO? Social media marketing? Email marketing? Once you decide on your expertise, you can build your services.
2. Develop a strong portfolio.
When it comes to becoming a digital strategist, your portfolio is everything. Clients will want to see examples of your work before hiring you. So ensure you have a substantial selection of case studies and client testimonials you can show off. An impressive portfolio will go a long way in helping you land clients.
3. Create a website.
A solid online presence is crucial for any business, regardless of industry. Ensure your website is professional and easy to navigate so clients can learn more about your services and contact you quickly.
4. Invest in marketing.
Once your website is up and running, it’s time to start thinking about how you will market your business. Enter small business marketing. Investing in targeted online advertising can be a great way to reach your target audience and generate leads. Ensure you’re also active on social media and have a solid content marketing strategy.
5. Stay up-to-date with industry trends.
The digital marketing landscape constantly changes. So you must stay up-to-date with the latest trends and best practices to succeed as a digital strategist. Attend industry events, read trade publications, and follow thought leaders in the field so that you can always be on the cutting edge of the latest innovations in digital marketing.
Top 7 Digital marketing strategies for digital strategist business development
If you’re a digital strategist looking to boost business, you can use several marketing strategies. By adopting the right digital approach of content marketing, social media marketing, and search engine optimization (SEO), you can reach a wider audience and attract more clients.
1. Content Marketing Strategy:
A vital part of any digital marketing strategy is content marketing. By creating informative blog posts, helpful guides, and engaging infographics, you can position yourself as an expert in your field and attract more clients. Not only will this help you boost your business, but it will also help you build trust with potential clients.
2. Social Media Marketing:
Social media platforms like Twitter, Facebook, and LinkedIn offer a great way to connect with potential clients and promote your business. Sharing an exciting content strategy and engaging with users can attract more attention to your digital strategist freelance business.
3. Search Engine Optimization (SEO):
Utilizing SEO best practices is another excellent way to boost your business. Optimizing your website for relevant keywords can improve your visibility in search engine results pages (SERPs) and attract more traffic. This will ultimately lead to more clients for your business.
4. Pay-Per-Click Advertising (PPC):
PPC advertising is another effective way to reach clients and promote your business. You can create targeted ad campaigns through platforms like Google Ads that reach users interested in your services.
5. Email Marketing:
Email marketing is another excellent way to reach clients and promote your services. By sending out helpful newsletters or promotional offers, you can stay top-of-mind with clients and increase the likelihood that they’ll use your services when needed.
6. Affiliate Marketing:
Affiliate marketing is a performance-based marketing strategy in which you promote other businesses’ products or services in return for a commission on sales generated from your referrals. This is a great way to boost your business by earning revenue from promoting products or services that complement your own.
7. Referral Marketing:
Referral marketing is a great way to get new clients through word-of-mouth recommendations from existing clients. By offering incentives like discounts or freebies for referrals, you can encourage happy customers to spread the word about your business to their friends and family members who might need your services.
Freelance brand strategists: what are they?
A freelance brand strategist can help a business to develop and implement a branding strategy that will allow it to achieve these goals. In addition to helping create and maintain a strong brand identity, a freelance brand strategist can guide marketing and advertising initiatives, public relations, and social media strategy. As businesses increasingly recognize the importance of branding, the demand for freelance brand strategists will likely grow.
Top 7 freelance brand strategist jobs that will help your career
A brand strategist helps companies create and maintain a strong brand identity. You will devise marketing plans, conduct market research, and develop branding guidelines as a freelancer. To be successful in this role, you must have excellent communication and project management skills.
1. Conduct market research.
Before developing a marketing plan, you need to understand the current landscape. This means conducting market research to understand the needs of your audience. Once you have a solid understanding of your audience, you can develop strategies to reach them.
2. Develop branding guidelines.
After you have conducted market research and created a marketing plan, you need to develop branding guidelines. These guidelines will help ensure your marketing materials are consistent with your brand identity.
3. Create marketing plans.
Once you have developed branding guidelines, it’s time to start creating marketing plans. Your marketing plans should detail how you will reach your target audience and your tactics to engage them.
4. Implement marketing campaigns.
After your marketing plans are complete, it’s time to implement them! This involves developing creative materials, setting up social media accounts, and launching advertising campaigns.
5. Evaluate results.
Once your marketing campaigns are up and running, evaluating their results is essential. This will help you fine-tune your strategies and ensure your efforts produce the desired results.
6. Stay up-to-date on industry trends.
The marketing world constantly changes. So staying current on the latest industry trends is essential. This will help you develop innovative strategies that keep your brand ahead of the competition.
7. Write reports/presentations.
As a freelance brand strategist, you will often be required to write reports or give presentations detailing the results of your work. This is an integral part of the job as it allows clients to see the value of your work and makes them more likely to continue working with you in the future.
How to Find Freelance Brand Strategist Jobs?
Blog Introduction: As a freelance brand strategist, you have many skills in high demand. You know how to develop and execute branding strategy, manage projects and campaigns, and measure and report on results. You’re also a great communicator, both written and verbal. So where can you find jobs that utilize all of these skills? Read on to find out more.
1. Start with job boards.
Many online job boards list freelance brands strategist jobs, such as Indeed, FlexJobs, and Upwork. Simply search “freelance brand strategist” and browse through the results. When applying for jobs on job boards, be sure to tailor your resume and cover letter to the specific job listing. This will help you stand out from the other applicants and increase your chances of getting hired.
2. Network with other professionals.
You probably know other freelancers in your field who may be willing to give you a heads-up about upcoming job openings. In addition, most freelancers have a network of other professionals they’ve worked with in the past who may be able to give you a referral for an open position. Attend industry events or join relevant online communities to make these connections.
3. Check out company websites.
Another great way to find jobs is to go directly to company websites and see if they have any openings listed. Many companies list their open positions on their website, but some don’t. So it’s always worth checking. If there are no current openings, you can also try contacting the company directly via email or social media to inquire about upcoming opportunities.
10 Best Platforms for freelance brand strategist jobs
As a freelance brand strategist, you have a lot of options when it comes to finding work. You can work with small businesses, large corporations, and advertising agencies, or even go out independently and offer your services to the world. The important thing is to find the right platform for you.
Here are 10 of the best media for freelance brand strategists.
1. Upwork:
Upwork is one of the largest freelancing platforms in the world. It has many jobs in many different industries, including branding and strategy. You can create a profile and bid on jobs that interest you.
2. Fiverr:
Fiverr is an excellent platform if you’re looking for short-term or one-time projects. Many businesses use Fiverr to find freelancers for quick turnaround projects. You can browse jobs and send proposals to clients.
3. PeoplePerHour:
PeoplePerHour is similar to Upwork but focuses on hourly rates rather than project-based pricing. This makes it a great platform if you’re looking for long-term work with a single client. In addition, you can create a profile and browse jobs that match your skill set.
4. Craigslist:
While Craigslist isn’t specifically a freelancing platform, it’s still a great place to find branding and strategy work. Many businesses post freelance jobs on Craigslist. So it’s worth checking the site regularly. You can browse jobs and send proposals directly to clients.
5 . LinkedIn:
LinkedIn is an excellent platform for networking and finding long-term clients. Many businesses use LinkedIn to post job openings. So it’s worth browsing the site regularly. You can also use LinkedIn to connect with other professionals in your field and build your network.
6 . Glassdoor:
Glassdoor is another great platform for finding long-term clients. Many businesses post job openings on Glassdoor. So it’s worth checking the site regularly. You can browse jobs and send proposals directly to clients.
7 . Indeed:
Indeed is one of the most popular job search engines in the world. It’s also a great place to find branding and strategy work. Many businesses post freelance jobs on Indeed. So it’s worth checking the site regularly. You can browse jobs and send proposals directly to clients
8. Hubstaff Talent:
Hubstaff Talent is a freelancing platform for marketing, design, and creative professionals. It’s a great place to find long-term clients in your field. You can create a profile and browse jobs that match your skillset
9 . Behance:
Behance is a portfolio site for creatives of all types. It’s also a great place to find branding and strategy work because many businesses use Behance to find freelancers for quick turnaround projects. You can browse jobs and send proposals directly to clients
10. Creative Circle:
Creative Circle is another freelancing platform for marketing, design, and creative professionals. It’s a great place to find long-term clients in your field. You can create a profile and browse jobs that match your skill set.
Top 5 Common Challenges Faced in Freelance Brand Strategist Jobs
Being a freelance brand strategist can be a gratifying job. You get to work with various clients on various projects, and you can set your hours. However, it’s not all rainbows and butterflies. Some challenges come with being a freelance brand strategist. In this blog post, we’ll discuss 5 of the most common challenges freelancers face in this field and how to overcome them.
1. Finding consistent work:
One of the biggest challenges freelance brand strategists face is finding consistent work. This can be a problem for several reasons, including a lack of networking opportunities and an unreliable client base.
The best way to overcome this challenge is to create a portfolio showcasing your previous work and actively seek new networking opportunities. Additionally, you can use social media platforms, like LinkedIn, to connect with clients.
2. Managing finances:
Another common challenge faced by freelance brand strategists is managing their finances. This is because they are often paid irregularly and must cover their business expenses.
To overcome this challenge, it’s essential to create a budget and stick to it as best as possible. Additionally, it would be best if you tried to save up money when times are good to have a financial cushion when times are tough.
3. Working from home:
Working from home can be both a blessing and a curse for many freelancers. On the one hand, you don’t have to commute or deal with office politics. But on the other hand, it can be easy to get distracted by household chores or family members when trying to work.
If you struggle to focus when working from home, try setting up a dedicated workspace in your house where you can close the door and hunker down. Additionally, set clear boundaries with your family members or roommates so they know not to disturb you while you’re working.
4. Isolation:
One of the downsides of working from home is that it can lead to feelings of isolation. To combat this, try joining professional organizations or networking groups where you can interact with other professionals in your field. Additionally, try to socialize outside work by meeting with friends for coffee or going on weekend adventures.
5. Time management:
Another common challenge faced by freelancers is time management. This is because they often have more control over their schedules than traditional employees. While this flexibility is great, it can also be easy to fall into the trap of procrastination or taking on too many projects simultaneously. To overcome this challenge, it’s essential to create a schedule and stick to it as much as possible. Additionally, try batching similar tasks together so that you can complete them more efficiently.
What to Expect as a Freelance Brand Strategist?
Hourly Rate
One common way that freelance brand strategists are paid is by the hour. However, the hourly rate can vary depending on the freelancer’s experience and the market rates in the area. Generally, a beginner freelance brand strategist can expect to make $30-$50 per hour, while a more experienced freelancer can earn $75-$200.
Project Rate
Another common way to pay freelance brand strategists is by the project. The projected rate will vary depending on the scope and size of the project. For example, a small project, such as creating a social media content strategy, might have a flat fee of $500, while a larger project, such as rebranding a company, might cost $5,000-$20,000.
Retainer Fee
A retainer fee is when a client pays a freelancer in advance for a set number of hours or days of work each month. The retainer fee can be anywhere from $500-$5,000 monthly. This arrangement benefits both the freelancer and the client by providing stability and predictability for both parties.
Top 5 Best Cities for Freelance Brand Strategists
Branding is about creating and maintaining a specific image for a company or product. As a freelance brand strategist, it’s your job to help businesses achieve and maintain the image they want to project to the world. But where should you set up shop? Here are the five top cities for freelance brand strategists.
1. New York (NY)
Of course, New York (NY) City will be at the top of this list. After all, it’s the advertising capital of the world. If you want to be in the thick of things and have access to some of the biggest brands in the world, there’s no better place to be than New York (NY). Plus, there’s no shortage of work here. You’ll always be able to find a gig if you’re willing to hustle.
2. San Francisco (CA)
San Francisco (CA) is another great city for branding professionals. It’s home to some of the biggest tech companies in the world. So if you want to work with cutting-edge brands, this is the place to be. The cost of living can be high, but if you can land a few good clients, you can make a good living here.
3. Los Angeles (CA)
LA is another great option for freelance brand strategists. The city has a long history in the entertainment industry. So there are plenty of opportunities to work with big names here. Plus, the weather is pretty great year-round, which isn’t something you can say about most other cities on this list!
4. Chicago (Illinois)
Chicago might not be as glamorous as some other cities on this list, but it’s a great place to live and work. There’s a strong economy here. So you’ll have no trouble finding clients willing and able to pay for your services. And, unlike other big cities, Chicago isn’t quite as competitive in freelancing. So you may have difficulty getting your foot in the door here.
5. Portland (Oregon)
Last but not least is Portland, Oregon. This smaller city is quickly becoming a hotbed for creativity and entrepreneurship. So, if you’re looking for an up-and-coming market with plenty of growth opportunities, Portland is worth considering. And, like Chicago, Portland isn’t quite as competitive as some other bigger cities regarding freelancing gigs—so you may have an easier time standing out from the crowd here.
Wrapping up – Freelance Digital Strategist
So, what is a digital strategist? A digital strategist helps companies develop and execute online marketing plans. They use their digital media and technology knowledge to help businesses reach their target markets. If this sounds like something you’d be interested in doing, read on for information about the skills you need to succeed as an online digital strategist, the steps necessary to start your own remote business, and some tips for finding freelance brand strategist jobs. We also have advice for freelancers who are just beginning their careers. Keep reading our other blogs for more information about freelance careers!
