How to Market Your Pressure Washing Business

Pressure washers are always in high demand. And if you have your own pressure washing business, you may even be too busy to read this guide! But trust us, reading on will only help your business.

One of the best ways to get new clients and elevate your pressure washing business is by marketing your company.

There are many opportunities for pressure washing marketing both on the internet and in the real world.

If you find you’re always out on the job or worrying about other aspects of your business, marketing may fall through the cracks. Luckily, we’ve put together this guide to help busy pressure washers learn how to market their businesses online and offline.

Read on for quick tips to help take your business to the next level.

Build an Online Presence

One of the quickest ways to market your business these days is by building a presence online. The best part about this process is that many free or low-cost tools can help you.

Here are some steps to help you build your online presence with successful internet pressure washing marketing.

Create a Website

Every business these days needs to have a website. You may even have a website in your initial business plan as a pressure washing company.

Potential customers will want an easy way to see your work, potential pricing options, and contact information. To create comprehensive digital marketing campaigns, a website is a must-have.

Showcase your pressure washing company’s work with pictures of work you’ve done for past clients.

Add testimonials from past clients underneath.

Create a services page so customers can see if you offer the work they need.

However, if you decide to build your website, make sure that it is easy to find in a search of your business name.

Make your information easy to find on your website. Post blog content about pressure washing like “How Long Does Pressure Washing Last?” Adding a blog to your website will make it appear higher in search results.

There are plenty of website templates available online, so you won’t have to take on the daunting task of building a site by yourself.

Build Social Media Channels

Besides your website, you can easily market your business online through social media marketing. This means creating a Facebook, Instagram, and even Twitter or LinkedIn account.

These accounts should be cohesive to your branding and website, so people know it’s your company when they find your social accounts. Whether you’re a new business creating these accounts from scratch, or just re-branding, social media can help your online marketing efforts.

Running social media accounts can be time-consuming. A lot is going on behind the scenes like planning content, figuring out what times to post, and interacting with followers.

When you’re busy, you may not have time throughout the day to manage your social accounts. Try using social media management tools to help you.

Social media management tools can help you schedule posts. Using these tools can help you curate social posts and create a great social media presence without taking time away from your day job.

Again, you want to make it easy for people to find your business. Having great social media pages can help you do that!

Post Interesting Content

Staying busy on social media doesn’t mean getting repetitive!

There are many different ways you can keep pressure washing interesting to the general public.

You’ve probably seen a video or two of people pressure washing surfaces. The satisfying nature of making something spotless that was once filthy can come in handy when creating content.

Since pressure washing businesses tend to cater to a local audience, try to post content around your area. You can tag the local businesses you are working with and, preferably, have them tag you as well. This way, you can cater to your local clients on your social media pages.

Posting interesting content can help your efforts in becoming a successful business.

Hire a Social Media Manager

If you don’t have time to even think about building your brand you can hire a social media manager to take care of it for you. This is a great option if you have a larger marketing budget to play around with.

They could be anyone from a local company to an agency or even a singular creative in your area who wants to work with your business.

Some of the tasks a social media manager is responsible for are

• Building your brand and aesthetic
• Running your social media accounts
• Plan out content calendars
• Respond to comments on posts
• Answer customer questions and direct messages
• Field new client requests from social pages to you

Try Digital Advertising

Once you have your website and social media pages up and running, you can begin creating digital ads.

Digital advertising is a great way to have your business pop up on people’s search engines in your local area. You can set different locations and parameters on your ads to only target potential clients who would want to reach out to you for your services.

Localize Your Advertising

Make sure that when you are advertising online that you localize your efforts. For example, you don’t want ads to show up for people who live in California if your business is located in New York.

You can use tools like Google Ads to ensure your website and digital content on other sites are being served to people in your local area.

Additionally, try putting out digital ads on local sites. Think about your local newspaper’s website or sites people go to to see events in your area. Don’t be afraid to try out different digital advertising ideas for your specific region too.

You can also do this by optimizing local SEO. Your website or social channels should include certain keywords that will get picked up by search engines like Google. So when you target local Search Engine Optimization, it’s more likely that your ads will be served to your local community.

Create Blog Posts

When talking about SEO, you also have to talk about creating content. The types of content that will work for SEO include blog posts or other short-form material.

The more targeted SEO keywords you have throughout your blog pieces, the more likely they will get picked up by search engines when people search those words.

Creating blog posts is a time-consuming task, so you might consider hiring out for it.

Hire a Digital Advertiser

Just like with your social media, running digital ads for your business can be very time-consuming.

So you may want to consider hiring a digital advertiser.

This person might be your social media manager. Or maybe this is a different person dedicated to building your SEO and content on your website.

Either way, having an expert on your team to provide help for your digital advertising efforts will give you more time to focus on running your pressure washing business.

Use Offline Advertising

When it comes to owning a trade business, offline advertising can do a lot of good when marketing your business. Sometimes some good old business cards can still do the trick.

Although you’ll still want to build a digital presence, implementing some offline strategies can help you find the exact clients you’re looking for.

Here are some ways to incorporate offline advertising into your marketing strategy.

Take Advantage of Print Ads

Many people still go to their local newspapers to find businesses in their area. Printing ads in the paper or other local magazines is a great way to get into the hands of your local clientele.

Make sure that your print ad is eye-catching and easy to read. You’ll want to have all your contact and website info on there so people can find your business and reach out from your ad.

Another way you can use print ads is by offering an incentive. Your print ad could include an offer for 10% off of the first pressure washing session if they bring in that ad.

Adding incentives can help you to work with new clients.

Post Flyers

Create eye-catching flyers to hang on community boards and in local businesses. Most area coffee shops and community buildings have boards for small businesses to post ads.

If you create an enticing flyer with all your info, people in your area can find your business when they’re out for their morning coffee. You can also keep track of these flyers and determine which places bring in the most interested clients. Then you can do a more targeted round later with a different design.

Hand Out Your Flyers

You can also hand out these flyers to people on the street. Think of busy intersections or places where many people are walking by. If your area has events like a farmer’s market, you can hand them out there as well.

Handing out fliers is a great way to speak to potential clients directly, and figure out how you can help them with your pressure washing business.

Read more: What to Say on Pressure Washing Flyers

Consider Posting a Billboard

Another great advertising opportunity is posting a billboard. Billboards can catch the attention of tons of people throughout the day and night. You also know that the people you are advertising to are most likely in the area that could benefit from your pressure washing business.

Wrap your Company Vehicles

Wrapping your company vehicles ensures that every time you are on the job, everyone around knows that it’s your pressure washing company doing the work. Your wrap should include your company name, phone number, and website in an easy-to-read font.

Don’t Forget About Partnerships

Many businesses can benefit from partnering with other businesses to increase their marketing efforts and help build their client base together. There’s no reason other businesses in your area shouldn’t recommend you if they’re asked if they know pressure washers. Building relationships with the people you work on projects with is an important way to get your name out there.

Explore Potential Partners

Potential partnerships that you can create include building contractors who will need pressure washing on their properties when their work is all said and done. You may be working on a pressure washing job on a deck or exterior of a home that a contractor is also working on. If you get along well and know other potential clients for the contractor, you can recommend them, and they can do the same for you.

Since jobs like this can often overlap or run into each other, it’s good to have trusted professionals that you can recommend to other clients.

Talk to Real Estate Agents

As a pressure washer, you will probably work with real estate agents on commercial and residential properties. Real estate agents need to make sure their properties look their best before showing them to potential homeowners. Working with real estate agents is a great way to get ongoing opportunities on a variety of unique properties around your community.

Build a Rapport With Window Washing Companies

Another great company to partner with is a window washing company. If a property needs everything to be washed, they might be disappointed with only their windows looking clean.

That’s where you come in.

The window washer can recommend you ﹘and vice versa﹘which can form a strong business relationship between your two companies.

Do Great Work

At the end of the day, all the best marketing tricks in the book don’t mean anything if you unintentionally provide sub-par work to your clients. To set great first and lasting impressions, consider the following.

Create Relationships with Clients

One of the most powerful forms of marketing is word of mouth. If a client you are working with loves your work, they may tell their friends or recommend your business when others ask. This is a great way to be introduced to new customers.

If you do great work and build relationships with your clients, they are more likely to help you out in the long run. It doesn’t matter if you’re just starting your pressure washing business or have been in the game for years. Doing great work and being personable with clients will almost always lead to recommendations for new clients and projects.

You can even offer discounts on services if you start working with new customers from referrals from past customers.

Hire Great People

To further market your business, you want to make sure it is running smoothly.

You can do this by hiring great people for your team.

You should have employees that want to work with you to see your business succeed. The great part about a business like pressure washing is that you can teach people how to do the work and give them the autonomy to work on certain projects later.

The more dedicated your employees and the better they work together, the more likely your business will stay stable and get a good reputation in your area.

Take Care of Yourself

When you own a busy pressure washing business, it can be easy to let yourself get tired or miss important appointments, not putting your best foot forward. Owning your own business also means that you have to take care of your benefits.

Luckily, there are many options out there for freelancers to have competitive and affordable benefits, and Selfgood can help.

Conclusion

Building a successful pressure washing business doesn’t happen overnight. But with a little bit of marketing, you’ll gain new clients quickly. Using this guide, you can create comprehensive pressure washing marketing plans online and offline to bring your business to the next level.

Remember, working with a service like Selfgood allows you the option to find great benefits even at your busiest.